Which statement accurately describes follow-on activities in a marketing plan?

Follow-on activities in a marketing plan are crucial for maintaining brand awareness after an initial event or campaign. These activities are designed to nurture relationships with the audience, keep the brand fresh in their minds, and encourage ongoing engagement. For example, follow-on actions can include sending out post-event surveys, newsletters, personalized emails, or promotional offers that continue the conversation started during an event. By engaging with the audience after the main event, organizations can reinforce their messaging, increase loyalty, and ultimately drive conversions.

The other options lack relevance because they either dismiss the importance of these activities or restrict their scope. Recognizing and employing follow-on activities is essential for building a long-term relationship with audiences and ensuring that a brand remains top of mind.