Which scenario describes a medium scope and scale product launch?

The scenario describing a medium scope and scale product launch is one that takes place through regional physical events with a defined release date. This indicates a more extensive effort than a minor update or beta launch, reflecting a thoughtful planning process and a focus on a specific audience within certain geographical areas.

Regional events suggest a level of complexity—organizing multiple venues, engaging local teams, and promoting the event to target audiences—while still being manageable in comparison to a global launch, which would involve a broader range of logistics, media engagement, and audience coordination. Therefore, this option exemplifies a middle-ground approach, recognizing the necessity for engagement while not overwhelming the resources and planning typically associated with larger global campaigns.

In contrast, a global launch involves a far-reaching strategy with significant media coordination, indicating a large scale. Minor updates or beta launches represent lower stakes and less complexity, and a focus purely on social media interactions lacks the depth and organizational effort involved in hosting physical events.