Which question should be asked to define the vision of the digital event?

Defining the vision of a digital event involves understanding the overarching purpose or goal it seeks to achieve. The question regarding the opportunity that the event fulfills is essential because it directly ties into the core reason for the event's existence. By identifying what opportunity the event addresses, stakeholders can ensure that all elements of planning, execution, and evaluation align with this central purpose.

Understanding the opportunity allows event strategists to craft experiences that resonate with the target audience, ensuring that the event meets specific needs and expectations. This foundation helps shape other aspects of the event, such as the content, format, marketing strategies, and success metrics. By clarifying the event's vision in this way, planners are more likely to create a cohesive and impactful experience for participants.