Which of the following is an example of a qualitative measurement method?

Qualitative measurement methods focus on non-numeric data that provide insights into participant experiences, feelings, and perceptions. Participant comments from surveys exemplify qualitative measurement because they capture the subjective opinions and insights of attendees, which can reveal the emotional impact of an event, areas for improvement, and overall satisfaction. This feedback can be descriptive and narrative, offering rich context that numbers alone cannot convey.

In contrast, revenue generated from the event and the number of attendees tracked are quantitative measurements because they are based on numerical data that can be statistically analyzed. Engagement metrics from the platform, while they provide useful information about participant interactions, generally reflect quantitative aspects of behavior rather than qualitative insights into participant sentiment. Therefore, the comments collected through surveys are the only option that offers qualitative insights into the event experience.