Which of the following is true about the digital audience composition?

The statement that Joiners and Spectators make up about 70% of the audience is accurate and reflects the overall composition of digital audiences. Joiners typically engage in communities and social networks, actively participating by forming connections or joining groups. Spectators, on the other hand, consume content without necessarily contributing or interacting, representing the largest segment of online users. Together, these two groups significantly dominate the landscape of digital audiences, accounting for a substantial portion of global internet users.

This understanding is vital for digital event strategists when planning content, marketing, and engagement strategies. They can tailor initiatives to cater to the passive consumption habits of Spectators while also encouraging Joiners to engage more actively in events or communities. The significant presence of these groups helps organizers focus their energy on creating an inclusive digital experience that resonates with the majority of users.