Which action is part of the Execution and Production phase of a digital event?

The correct answer is finalizing the event content. This action is crucial within the Execution and Production phase of a digital event because it involves ensuring that all elements of the event's agenda, including presentations, speakers, and other content, are confirmed and ready for delivery. Finalizing the content ensures that the event will meet its objectives and resonate with the audience, which is essential for a successful experience.

During the Execution and Production phase, the focus shifts from planning and strategizing to the actual implementation of the event. This includes confirming logistics, rehearsing presentations, and preparing technology setups, which all hinge on having the finalized content in place. Ensuring that the content is finalized means that all participants are aligned and can effectively deliver their segments during the event.

The other actions mentioned play vital roles but occur in different phases. Creating the event budget is part of the planning and organizing phase, where financial resources are allocated. Capturing audience feedback typically occurs after the event during the evaluation phase, and developing a marketing strategy is part of the pre-event planning to ensure that the event reaches its target audience effectively. Each of these activities is important but does not fall within the Execution and Production phase.