Where should sponsor logos be included during a digital event?

Including sponsor logos on all forms of communication to registrants is essential for maximizing brand visibility and reinforcing the partnership. By displaying logos across various channels—such as emails, event websites, and promotional materials—you're ensuring that the sponsors are actively acknowledged during the entire event lifecycle. This consistent exposure can enhance the perceived value of the sponsorship and build positive associations with the audience.

Furthermore, including sponsor logos in all communications provides sponsors an opportunity to reach participants at multiple touchpoints. This increases their brand recognition, which is crucial in a digital environment where competition for attention is intense. Overall, integrating sponsor visibility throughout the event engagement process strengthens sponsor relationships and encourages future partnerships.