When focusing on video content for events, what should be a primary concern for wider audience reach?

The primary concern for wider audience reach when focusing on video content for events is the quality versus accessibility of the video. This is important because high-quality video content can attract and engage viewers, ensuring they remain interested throughout the event. However, if that high-quality content is not accessible—due to factors such as platform compatibility, required bandwidth, or lack of language support—then much of the potential audience may be excluded.

Ensuring that the content is both high quality and accessible will widen its reach significantly. This can include providing captions, supporting multiple devices, and adjusting the format based on the audience's technological capabilities. By balancing quality and accessibility, event organizers can cater to a broader audience, ensuring that more people can view and engage with the event content.

In contrast, factors such as the promotional budget, the streaming platform selected, and the length of the content all play roles in an event’s success, but they do not directly address the fundamental issue of ensuring that the video can be effectively consumed by the audience. While a limited promotional budget may restrict reach, or the choice of streaming platform could impact user experience, the crux of expanding audience reach lies in delivering content that is quality-focused and easily accessible.