When creating a marketing plan, what must a digital event strategist consider for continued audience engagement?

In the context of creating a marketing plan for a digital event, considering follow-on activities and communications is crucial for continued audience engagement. This is because initial interactions with the audience often set the stage for ongoing relationships. After the event has concluded, follow-on activities, such as sending thank-you emails, sharing additional insights or content related to the event, and inviting attendees to participate in future events, help maintain interest and encourage further engagement.

Engaging with the audience post-event also allows for feedback and insights that can be invaluable for planning future events and improving overall strategy. It reflects an understanding that engagement doesn't stop at the conclusion of the event; rather, it is a multi-step process that involves nurturing the relationship built during the event. This ongoing communication keeps the audience connected, maximizing the impact of the digital event long after it has ended.

While elements like brand visibility, event sponsorship, and content updates are important aspects of marketing strategy, they do not directly address the need for sustained audience interaction and relationship building, which is vital for long-term engagement.