When conducting marketing for an event, which approach is recommended regarding target lists?

The recommended approach when conducting marketing for an event is to exhaust in-house lists and partner lists before purchasing. This strategy is advantageous for several reasons.

Utilizing in-house lists allows you to engage with an audience that is already familiar with your brand or organization, which can lead to higher engagement and conversion rates. These individuals have likely shown interest in your events or offerings in the past, making them more likely to respond positively to your marketing efforts.

Partner lists can also be invaluable, as these are connections that may bring additional credibility and reach to your campaigns. Collaborating with partners not only expands your audience base but can also provide insights into what resonates with their audience, allowing for more tailored and effective messaging.

Purchasing lists can be expensive and may not yield the desired results if the contacts are not specifically interested in your event type or industry. They also run the risk of including outdated or non-engaged contacts, which can lead to low response rates and wasted marketing resources.

In summary, prioritizing the use of in-house and partner lists maximizes your chances of reaching a receptive audience and optimizes your marketing efforts for better results, making it a prudent strategy for event marketing.