What term is used for people who actively use social networks like Facebook and LinkedIn without being categorized into smaller groups?

The term "Joiners" refers to individuals who are active on social networks such as Facebook and LinkedIn. They engage with the platforms by connecting with others, joining groups, and participating in discussions, but they do not necessarily create content themselves or get involved in smaller, more defined groups. Joiners represent a significant segment of social media users who enjoy the community aspect of social networks without engaging in highly targeted or niche interactions.

In contrast, the other categories of social media users define different behaviors: Spectators are those who consume content but do not actively participate, Inactives are users who do not engage with the platform at all, and Creators are individuals who generate and share their own content. Each of these roles highlights a distinct way that users interact with social media, making "Joiners" unique as they actively maintain their presence in the broader social network landscape without focusing on particular smaller groups.