What term describes an objective that can be statistically measured, such as attendance or media pickups?

The term that best describes an objective that can be statistically measured, such as attendance or media pickups, is empirical. Empirical data is grounded in observable and measurable evidence, allowing for quantifiable analysis. This means that the objectives in question can be numerically tracked and evaluated, providing a solid basis for assessment.

Empirical measures are important in strategically planning events because they help in evaluating success through data. For instance, tracking the number of attendees can provide insight into the interest and reach of an event, while media pickups can indicate how well the event was publicized and its impact on public perception.

Other terms like anecdotal refer to information based on personal accounts or stories rather than systematic data, which lacks statistical reliability. Subjective relates to personal opinions and feelings, making it inherently less reliable for statistical analysis. Qualitative refers to descriptive data that cannot be easily measured, focusing instead on attributes and characteristics. Therefore, empirical is the most appropriate term for objectives that can be quantified.