What should be the primary focus when developing an event theme or title?

The primary focus when developing an event theme or title should be on branding the event with a unique identity. A well-defined theme or title serves as the foundation for the event's overall atmosphere, messaging, and marketing strategy. It helps to create a memorable experience and effectively communicates what the event is about to potential attendees. A unique identity sets the event apart from others, making it easier to attract the target audience and engage them in a meaningful way.

Branding also plays a critical role in establishing a connection with participants, allowing for a cohesive visual and thematic representation throughout the event. This includes everything from promotional materials and website design to the experiences and content provided during the event itself. A strong event identity can enhance attendees’ understanding of the event's purpose and objectives, ultimately leading to increased participation and satisfaction.

While trends, profit opportunities, and speaker availability add value to the event planning process, they are not the primary focus when establishing the event's theme or title. Focusing on creating a distinctive and compelling brand ensures that all other elements align with the overall event vision and resonates with the audience.