What should be developed in Phase 1 to guide the digital event?

In the first phase of planning a digital event, developing a vision or mission with a set of objectives is crucial as it sets the foundation for the entire event. This vision articulates the purpose of the event and outlines the desired outcomes, guiding all subsequent planning and decision-making processes. Establishing clear objectives ensures that all aspects of the event align with these goals, whether it's increasing brand awareness, engaging a specific audience, or generating leads.

Having a defined vision and objectives also provides a framework for evaluating the success of the event post-execution, allowing organizers to measure whether the event achieved its intended purpose. While elements like networking opportunities, a detailed agenda, and a budget forecast are important, they are all developed based on the direction provided by the overarching vision and mission established in this initial phase. Without this foundational step, the event may lack coherence and fail to meet the expectations of stakeholders and attendees.