What should be considered when determining the scale of a launch, according to the content?

When determining the scale of a product launch, the number and location of the audience are essential factors to consider. Understanding how many people will attend and where they are located helps in planning logistics, marketing efforts, and resource allocation. A larger audience may require a bigger venue, more promotional materials, and additional staffing. Additionally, the geographical distribution of the audience can influence the delivery of messages and the medium used for communication; different locations may respond to different channels or require localized content. This insight enables event strategists to tailor their approach effectively, ensuring that the launch resonates well with the target audience. Overall, focusing on the audience's characteristics is crucial for optimizing the impact and reach of the launch.