What should a Digital Event Strategist focus on during the preparation phase of an event?

Focusing on engagement strategies and content gathering during the preparation phase of an event is crucial for ensuring a successful digital event. Engagement strategies are essential because they directly impact how attendees interact with the content, each other, and the presenters. This involves understanding the audience's interests, identifying the types of content that will resonate with them, and determining how to incorporate interactive elements like polls, Q&A sessions, and networking opportunities.

Content gathering is equally important as it ensures that the material presented is relevant, valuable, and curated in a way that aligns with the overall objectives of the event. This process may include sourcing speakers, assessing their availability and expertise, and organizing the content to create a cohesive experience that keeps attendees interested and invested throughout the event.

By concentrating on these elements, a Digital Event Strategist can craft a compelling agenda that not only attracts attendees but also encourages meaningful participation, enhancing the event's overall effectiveness and success.