What must content align to for it to be relevant in a digital event?

For content to be relevant in a digital event, it must align with defined goals. This means that all content should support and enhance the overarching objectives of the event, whether they are educational, engagement-based, or focused on generating leads. When content is created with specific goals in mind, it ensures that it addresses the needs and interests of the target audience, ultimately facilitating a more impactful and meaningful experience.

Defined goals act as a guiding framework, helping to determine what topics to cover, the type of messaging to use, and how to engage participants effectively. By aligning the content with these goals, event organizers can strategically plan and curate materials that resonate with their audience and drive desired outcomes.

Considering other options, while factors like social media reach, sponsorship value, and event location can contribute to an event's overall success, they don't directly affect the relevance of the content itself. Content should primarily focus on fulfilling the specific needs and objectives of the event to ensure engagement and effectiveness.