What must a Digital Event Strategist do after the event concludes?

Continuing engagement by creating summary blog posts after an event concludes is a crucial task for a Digital Event Strategist. This practice serves multiple important purposes. First, it helps to consolidate the knowledge and insights gained from the event, making them accessible to a broader audience who may not have attended. Writing summary blog posts allows for the sharing of key takeaways, highlights, and participant experiences, which can enhance the overall learning and value derived from the event.

Moreover, these posts contribute to maintaining the connection with the audience, which is essential for building a community around the brand or organization. Engaging with participants long after an event fosters loyalty and keeps the conversation going, prompting further interaction with the content shared. This continues to position the organization as a thought leader in its industry.

Additionally, summary blog posts can be optimized for search engines, further extending the reach of the event’s content and potentially attracting new audience members. By analyzing feedback and incorporating it into these posts, the strategist also has a chance to demonstrate responsiveness to attendee needs and preferences, improving future events.

Overall, generating post-event content is critical for sustaining interest, enhancing audience relationships, and leveraging the event's success into lasting engagement and future opportunities.