What key consideration must be solidified during the Strategic Planning phase?

The key consideration that must be solidified during the Strategic Planning phase is determining the funding source and model. This foundational element is crucial because it shapes the entire framework of the event. Understanding how the event will be financed allows event planners to make informed decisions regarding budgeting, resources, and overall event scale.

By establishing a clear funding strategy, planners can identify potential sponsors, set ticket pricing, and allocate resources effectively. This clarity directly impacts the feasibility and scope of the event. Without a solid funding model, the event could face financial risks that might undermine its success or viability.

Identifying presenting sponsors, selecting event technology, and creating post-event reports, while important, typically come after the foundational financial strategy has been established. These elements rely on basic funding decisions to ensure that the necessary resources are available for successful implementation and evaluation. Thus, determining the funding source and model is the first and most critical consideration in the strategic planning phase.