What is typically tracked using CRM systems during an event?

CRM systems are designed to manage and analyze customer interactions and data throughout the entire customer lifecycle. During an event, engagement metrics are a critical component to track because they provide valuable insights into how attendees interact with different aspects of the event. This includes tracking participation in sessions, interactions with booths, networking activity, and feedback on specific content.

By monitoring engagement metrics, event organizers can assess the effectiveness of their event programming, understand attendee interests, and shape future events based on data-driven insights. This alignment with customer relationship management enables better follow-up, personalized communication, and enhances overall attendee experience.

On the other hand, while participant comments can be valuable, they are often not directly tracked through CRM systems as a core function, as they might be collected through other methods like surveys or feedback forms. The event budget is typically managed through financial tracking tools rather than CRM systems. Content delivery formats relate more to the structure of the event rather than to the relationships and interactions with attendees that CRM systems are optimized to analyze.