What is the main focus of Phase 7 in the digital event strategy?

The primary objective of Phase 7 in the digital event strategy is focused on training participants to use digital tools. This phase is crucial as it ensures that all attendees are adequately prepared to navigate the digital environment of the event. By providing training, event organizers can enhance participant engagement and interaction during the event, as attendees will feel more confident in using the necessary technology and tools.

Training can take various forms, such as live demos, instructional videos, or guided practice sessions, allowing participants to familiarize themselves with the platform and tools before the actual event. This preparation can significantly improve the overall experience, enabling participants to participate fully and effectively.

While building event content and agendas, designing marketing materials, and setting up the event platform are important components of the digital event strategy, they are typically addressed in other phases. Ensuring that participants are well-trained directly impacts the success of these earlier efforts by allowing participants to utilize content and engage with the event fully.