The main benefit of using streaming technology in digital events is its ability to reach a wider audience. Streaming technology allows events to be broadcasted online, which removes geographical limitations and enables participation from individuals worldwide. This expanded reach can significantly enhance engagement, as more people have the opportunity to access the content from their homes or workplaces.
By utilizing streaming technology, event organizers can connect with a diverse audience that might not be able to attend a physical event due to travel constraints, time commitments, or cost factors. This not only increases visibility and participation but can also lead to greater networking opportunities, brand awareness, and potential sales or collaborations.
The other aspects mentioned, such as one-to-one interaction, higher production costs, and increased manual effort, do not align with the primary advantage of streaming technology. While one-to-one interaction can be facilitated through other means in a digital setting, streaming primarily excels at offering a collective viewing experience to a large audience, focusing on scalability rather than personal interaction. In terms of costs and manual work, streaming can sometimes streamline processes but does not inherently relate to the core benefit of audience reach.