What is the focus of Phase 3 in the digital event strategy development?

Phase 3 in the digital event strategy development focuses on establishing a baseline knowledge of technologies and techniques. This phase is crucial because it involves understanding the tools and platforms available for executing digital events effectively. This foundational knowledge is necessary for making informed decisions about which technologies to utilize for streaming, interactivity, and audience engagement, and ensures that the event strategy aligns with current digital capabilities.

By identifying key technologies and techniques at this stage, event strategists can better integrate these elements into the overall event plan. For example, knowing about the latest webinar software or engagement tools can directly influence how the event is structured and delivered.

The other options, while relevant to event planning, do not capture the essence of Phase 3. Logistics planning pertains more to the operational aspects of an event, engagement planning for sponsors focuses on sponsorship alignment and benefits, and audience ticket pricing strategies deal with financial considerations rather than the foundational knowledge of technology required for digital execution.