What is the best way to encourage attendance for on-demand products?

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The best way to encourage attendance for on-demand products is to invite participants to scheduled content replays and live moderated chats. This method not only creates a sense of community and engagement but also leverages the interactive aspects of live events. By pairing on-demand content with live elements, attendees feel they are part of an active conversation, which can enhance their overall experience and increase the likelihood of attendance.

Scheduled replays create a designated time for viewers to gather, making it feel more like an event rather than just a solitary viewing experience. Live moderated chats can significantly enrich the interaction, allowing attendees to ask questions, discuss insights, and share experiences in real-time. This interaction can lead to higher retention rates, as viewers are likely to stick around for the live engagement and to join discussions with peers and experts.

While incentives like freebies for viewing, reminders via email, and promoting at the start of each event can help in various ways, they do not create the same immediate engagement and community feeling as inviting attendees to live events does. The sense of urgency and connection enhances the perceived value of the on-demand content, thereby driving better attendance.

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