What is the average attrition rate for digital events compared to in-person events?

The average attrition rate for digital events is indeed typically around 50%. This figure highlights a significant contrast between digital and in-person events. Digital events often experience higher rates of registration but lower actual attendance due to various factors such as distractions at home, easy access to recorded content, and a lack of physical presence that usually compels participation in in-person settings.

A 50% attrition rate suggests that while many individuals may show interest and sign up for a digital event, only half of those registrants are likely to attend, which is a critical consideration for event planners. Understanding this rate is essential for developing effective strategies for engagement, follow-up, and improving future attendance rates in the digital space. Planning events with these metrics in mind encourages organizers to create more compelling content and engagement tactics that can help mitigate attrition.