What is primarily defined during the User Experience Mapping phase?

During the User Experience Mapping phase, the primary focus is on understanding and defining what the users see, feel, and do throughout their interaction with the event. This phase is crucial because it emphasizes the holistic perspective of the user experience, which includes their emotional responses, visual interactions, and the actions they take during the event. By mapping out these aspects, event strategists can identify pain points, optimize engagement, and enhance overall satisfaction for participants. This user-centric approach ensures that the event is tailored to meet the needs and expectations of attendees, leading to a more meaningful and impactful experience. Understanding user behavior and sentiment is essential for designing interactions that resonate and create lasting impressions.