What is an important aspect of digital event production to consider for ongoing events?

Focusing on the vendor's ability to manage production on an ongoing basis is crucial for digital event production, especially for events that are recurrent. An ongoing event requires consistent quality and reliable execution to maintain the audience's engagement and satisfaction. The vendor must have the resources, infrastructure, and experienced personnel to handle the logistics of multiple sessions, ensuring every aspect is well-coordinated.

This aspect is critical because digital events often have unique technical challenges, ranging from streaming quality to interactive features. If a vendor can successfully manage these elements consistently, it contributes significantly to the overall success of ongoing events. It allows event planners to focus on content and audience engagement rather than worrying about production issues, which can detract from the experience.

While other factors like event size, frequency, and target market analysis also play important roles in planning digital events, the ongoing nature of the events emphasizes the need for a vendor who can deliver consistently high-quality production across multiple instances.