What is an effective strategy when a sponsor has both a booth and webcast in a digital event?

An effective strategy when a sponsor has both a booth and a webcast in a digital event is to have a marketing lead manage the booth while a project manager oversees the webcast. This approach allows for specialization in both areas; the marketing lead can focus on engaging attendees, promoting the sponsor's brand through the booth, and facilitating networking opportunities. This requires understanding the marketing objectives and ensuring that the booth is effectively brand-aligned and engaging.

At the same time, having a project manager handle the webcast ensures that technical aspects, logistics, and content delivery are managed efficiently. Webcasts often require a different skill set, including managing the technical production, ensuring smooth connectivity, and facilitating interactions during the presentation.

By dividing responsibilities in this way, both the booth and the webcast can receive the dedicated attention they require, improving the overall sponsor experience and enhancing the event's success. Each aspect can thrive under a focused management style, allowing for a cohesive strategy that maximizes sponsor visibility and engagement throughout the event.