What is a key trend that digital event strategists must consider regarding device access?

Access from any device through apps is a key trend that digital event strategists must consider because the diverse range of devices used by attendees significantly impacts their experience and engagement. With the growing popularity of smartphones, tablets, and different operating systems, it's essential for digital event strategies to cater to all possible devices. This inclusivity ensures that participants can access content seamlessly, whether they are at home on a laptop or on the go using a mobile device.

By optimizing content delivery through apps and responsive designs, event strategists can enhance user experience, increase participation rates, and facilitate real-time interaction, thereby creating a more engaging environment. This trend acknowledges the shift in how audiences consume digital content, stressing the importance of flexibility and accessibility in event planning.