What is a key output of Phase 5 in digital event strategy?

In digital event strategy, Phase 5 is typically focused on the execution and delivery of the event. A key output during this phase is the sponsor sales and marketing plan. This plan is critical as it outlines how sponsors will be engaged, how their branding will be integrated into the event, and what promotional opportunities will be available to them. It ensures that sponsors receive the value they expect from their investment while also enhancing the overall event experience for attendees.

The development of a sponsor sales and marketing plan in this phase ensures that the event can effectively showcase sponsors' products or services, thereby maximizing revenue and support for the event. This output is essential for maintaining strong sponsor relationships and energizing promotional activities leading up to and during the event, which can influence participation and attendance positively.

Other options, while important in different phases of the event strategy, do not represent the primary output of Phase 5. The event execution checklist is generally a tool used to ensure all logistics are managed rather than a key planned output. The content creation timeline relates more to the planning phases, facilitating content delivery during the event. An audience engagement report would typically be generated post-event, summarizing engagement metrics and feedback for future improvements.