What is a key initial step in preparing for a digital event?

Gaining stakeholder input early is a vital initial step in preparing for a digital event because it ensures that the needs, expectations, and objectives of all relevant parties are understood and considered from the outset. Involving stakeholders—such as team members, sponsors, and audience representatives—early in the planning process helps to align the event's goals with the interests of those involved, fostering a collaborative environment.

This early input can guide the overall direction of the event, inform content development, and help shape the engagement strategies used during the event. It also ensures that potential challenges and concerns are addressed from the beginning, which can lead to a more successful and well-received event. By prioritizing stakeholder engagement, event planners can create a more tailored experience that resonates with the intended audience and achieves the desired outcomes.

Other options, such as creating an engaging agenda or establishing a marketing plan, are important tasks within the planning process, but they are usually more effective when informed by the insights and feedback from stakeholders. Selecting a venue is less relevant in the digital context, as digital events do not require a physical location.