What is a critical first step in the Strategic Planning phase for a digital event?

In the Strategic Planning phase for a digital event, asking key framing questions is essential as it lays the groundwork for the entire planning process. These questions help to clarify the purpose and objectives of the event, guiding the strategic direction. By establishing a clear understanding of the goals, target audience, and desired outcomes, planners can make more informed decisions about every aspect of the event, from content to technology and marketing strategies.

Framing questions are designed to provoke thought and insights, helping the planning team align their vision and priorities. This initial inquiry is crucial for ensuring that the event will meet the needs of participants and stakeholders effectively.

While determining the event venue and identifying potential attendees are important steps that follow the strategic planning phase, they do not address the overarching goals and strategies necessary for a successful event. Conducting a SWOT analysis, though valuable, is often used after the key objectives are defined to assess the strengths, weaknesses, opportunities, and threats related to the event. Hence, without first asking the critical framing questions, the planning process may lack clarity and focus, leading to ineffective execution later on.