What does the technology direction and sourcing process involve?

The technology direction and sourcing process specifically involves defining specific technology requirements. This step is crucial in ensuring that the right tools and platforms are selected to meet the needs of a digital event. It entails understanding the technical demands of the event, such as the type of software for virtual sessions, audience engagement tools, and infrastructure for streaming.

By accurately defining these requirements, event planners can assess various technology solutions, compare their features, and determine which align best with the event's goals and audience expectations. This targeted approach helps in securing the most effective technology that not only enhances the event experience but also ensures smooth execution.

In contrast, identifying potential sponsors, choosing event decorations, and developing a marketing plan focus on different aspects of event planning that do not directly relate to the technology needed to facilitate the event itself.