What does a digital event strategist oversee?

A digital event strategist is primarily responsible for the production of online engagements, which encompasses a variety of tasks aimed at creating effective and engaging digital experiences. This role involves the planning, execution, and management of virtual events, ensuring they are successful and meet the defined objectives. The strategist utilizes technology and innovative approaches to enhance participant interaction and engagement through various formats, such as webinars, virtual conferences, and online workshops.

Focusing on online engagements allows the strategist to navigate the unique elements of digital platforms, such as user experience, technical requirements, and audience interaction, which differ significantly from in-person events. This specialization is critical, especially as organizations increasingly leverage digital events to reach broader audiences and achieve strategic goals.

While other roles in event management might touch on aspects of content, budgeting, or logistics, a digital event strategist's primary focus is the production and delivery of online engagements, making their contribution essential to the success of virtual events.