What do you call individuals who do not engage in any online activity?

Individuals who do not engage in any online activity are termed "Inactives." This terminology categorizes those who remain passive within digital environments, meaning they do not participate in content creation, sharing, or interaction on online platforms. Inactives are often contrasted with others who partake in various digital actions, such as creating content or interacting with posts.

In the context of digital engagement:

• Joiners refer to those who actively sign up for social media platforms or online communities.
• Spectators are individuals who consume content but do not actively produce or share anything themselves.
• Creators are those who generate content and contribute it to online spaces.

Understanding these distinctions helps to identify varying levels of involvement and engagement in the digital landscape, which is essential for strategizing effective online communications and marketing efforts.