What aspect of digital events must be prioritized to match audience expectations?

Prioritizing audience interactions and activities is crucial for meeting audience expectations in digital events. Engaging experiences create a sense of connection and involvement, which is essential in an online environment where participants may feel isolated or distracted. By fostering interactions, whether through live chats, Q&A sessions, polls, or breakout discussions, event organizers can enhance attendee engagement, make the event more memorable, and encourage networking among participants.

Moreover, audience engagement directly impacts the overall satisfaction and success of the event. Attendees are more likely to feel valued and invested in the event when they can interact with speakers, ask questions, and participate in discussions. This personalization and active participation make digital events more enjoyable and impactful, ultimately helping to achieve the event's objectives and build a loyal audience for future events.

While the other aspects such as vendor capabilities, technological advancements, and marketing efforts are important for the overall success of digital events, they do not directly address the immediate experience and fulfillment of audience expectations as strongly as focusing on interactions and activities does.