In the context of digital events, what does "content capture" refer to?

"Content capture" in the context of digital events primarily refers to the process of recording various forms of content during the event, which includes audio, video, and potentially visual materials. This is essential for creating a lasting record of the event, allowing organizers to distribute highlights, full sessions, or other engaging content post-event.

Recording audio is a significant aspect of this process, as it ensures that speeches, panels, and presentations are preserved and can be accessed later by participants or those who were unable to attend. This captured content can be repurposed for marketing, educational materials, or to enhance engagement with the audience in future events.

The other options, while related to aspects of event management, do not accurately reflect the primary definition of "content capture" within the digital event landscape. Collecting feedback is an important component of event management but falls under audience engagement rather than content capture. Hosting live music performances relates to entertainment, while broadcasting commercials pertains to advertising and marketing strategies rather than the documentation or preservation of event content.