Determining whether the technology aspects will be handled internally or via a vendor is crucial for the success of an event. This decision affects various other logistics, such as budget allocation, timeline management, resource allocation, and overall execution of the event. By assessing whether to utilize internal capabilities or partner with an external vendor, a strategist can ensure they have the right expertise, technology tools, and support needed to meet the event's goals and requirements.
In addition, this decision impacts the strategy for integrating technology into the event experience, including how to manage technical support, equipment needs, and any platform-specific requirements. The choice can influence the level of control the strategist has over the technology used and the quality of attendee engagement and experience, which are key to the event's success.